Why Email Marketing?
Why Email Marketing?
WHY NOT?
WHY NOT?
✔️Cost effective
✔️Permission-based
✔️Flexible design
✔️Scalable
✔️Customizable
✔️Segmentable
✔️Shareable
✔️Control to increase sales
✔️Measurable
✔️Comparable (Benchmark)
✔️Test before sending
✔️Less intrusive
✔️Environmentally-friendly
✔️Time-saving
✔️Real-time
Klaviyo-natic
I help stores and brands increase their sales
through Klaviyo (Email Marketing) and Facebook Ads
[your business name]
Email Marketing Strategy
[your business name] + Mark = 📚💰📈
Let’s start with...
Lead Magnets
and Sign-up Forms
Value-Giving Lead Magnets
Lead magnets incentivize people to be your subscriber.
A lead magnet can be a:
- preview/sample of a book/product (example here)
- a discount code
- a freebie
- an e-book with great value
Lead magnets work best with sign-up forms. (next page)
Sign-up Forms Build Your Audience Base with Potential Paying Customers Who Have Big Chances of Staying as Loyal Customers for a Lifetime (LTV)
1) A pop-up form that clearly asks to subscribe in exchange for value
Short and sweet
Consistent branding colors
2) Non-obligatory
No pressure for the website visitor but the winning choice is clear
3) Win-win for both
The store offers additional value and a lifetime locked-in business relationship with its customer base
Once someone subscribes, make sure you send them a Welcome Email. (next page)
The 4 Most Important
Email Marketing Flows
to Prioritize Setting Up
The
Welcome
The welcome email is the most important email flow in e-commerce. Why? Because with the welcome email, you can already establish brand authority.
- Header + Quick intro = Quick and strong connection building
• Reminding them right away to take advantage of their “reward” from subscribing
• Establishing a welcoming and friendly relationship, introducing favorable future privileges and perks
The
Post-purchase
Emails
- Post-purchase emails’ main purpose is to thank/congratulate your buyers, but wait there’s more!
- If the solution (product) they bought from you “gave birth” to a different problem, it’s time to upsell and/or cross-sell. i.e. printer >ink
- The secret sauce in a post-purchase email is the golden opportunity to upsell and/or cross-sell.
- Another golden opportunity is to tease them about something good coming soon.
- Another one is to ask for a UGC (User-Generated Content) in exchange for another discount or something.
- Make them feel VIP like they should!
SUBJECT LINE: Finally Carl, you’re in! :)
PREVIEW TEXT: Let’s roll and see what’s in your purchase >>
BODY: Thank you for your order, Carl!
What I really want to say is… WELCOME TO THE FAMILY! *virtual hugs
We're so excited for you to receive your The Inheritance Games (Hardcover) by Jennifer Lynn Barnes! We'll deliver it as fast as we can.
In the meantime, we'd like to invite you to join our strong community of Book Warriors on Facebook and Instagram if you haven't already. If you're more into binge-watching, you can also find us on TikTok and YouTube.
Since Fully Booked opened its first branch in Rockwell, we have already grown to 30 branches nationwide. We have expanded to offer one-of-a-kind merchandise to suit the lifestyle of our readers.
Your favorite bookstore’s mission is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves, while our vision is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience.
Well, that's just what we’re all about! ;)
Just like we were talking about in our team meeting earlier, people like you, Carl, keep us going to do surprising things!
And if you have any questions about your order or anything about us, we're here to help!
Feel free to contact us at support@fullybookedonline.com. Our customer support team is always ready to serve you.
>>Click here to meet your fellow Book Warriors<<
>>Readers who purchased The Inheritance Games (Hardcover) by Jennifer Lynn Barnes also bought these classics.<<
Talk soon,
Mark “Fully Booked but Available” Rubio
The
Abandoned Cart (or Follow-up)
Emails
Abandoned cart emails’ main purpose is to ‘remind and revive’ those who have already shown interest in your product/service and urge them to finish their order.
The
Abandoned Browse (or ‘engage’)
Emails
This is for those who looked out for an item on your site but didn’t end up
completing a purchase or adding something to their cart.
Carl
Gather Followers’ Feedback *optional
- Create a quick 20 sec survey for readers to fill out…
to gain deeper insight into what readers don’t like
- Create a “Pains & Goals” database to create more helpful content
Where are they now (point A) + Where do they want to be (point B)
Where you are vs. Where you can be
i.e. National Bookstore vs. Fully Booked (Book Stores)
- Fully Booked beats National Bookstore in direct traffic (Direct)
- National Bookstore has the advantage in the organic search field (Google Search)
- Both brands have the opportunity to be the first to establish a strong email marketing strategy! *being first has great strong advantages
*Email marketing is currently the most underrated e-commerce marketing tool. See how even a big brand like National Bookstore failed to utilize it.
Why Email Marketing (Newsletters)?
Emails are becoming more practical:
• Twitter’s (or X and other social media apps) and threads’ (Reddit, Quora) algorithm change
• An account can get banned at any time
• The abovementioned platforms are volatile and can’t be relied upon.
Newsletters help you:
• Own your audience, keep them in the loop
• Amplify your product/brand launches
Lead Generation Campaign
A Case Study
One of my most successful marketing campaigns involved a lead generation initiative where I managed to significantly reduce the cost per lead using Facebook ads and MailChimp. Initially, the campaign cost was $19.91 per lead. By strategically shifting to Facebook instant forms, I was able to bring the cost down to just $1.31 per lead.
What made this campaign successful was the seamless integration of Facebook instant forms, which streamlined the user experience and reduced friction. Prospective leads could easily fill out forms without leaving the platform, resulting in higher conversion rates and a dramatically lower cost per lead. This approach not only increased the efficiency of our lead generation but also provided a more user-friendly experience, ensuring we captured high-quality leads at a fraction of the original cost.
By focusing on optimizing the campaign setup and leveraging the right tools, I demonstrated how small yet strategic changes can lead to substantial improvements in performance and cost efficiency. This success underscores my ability to adapt and innovate, delivering exceptional results for my clients.
👇 Watch the video on the next slide. 👇
Why me?
I’m Mark. - an entrepreneurial email marketing specialist who lives in the Philippines.
To try to add value to humanity, I’ve:
• Co-founded Badeyo Digital Marketing Group with my siblings who do almost the same things I do. (2021)
• Started a Zipped PH (e-commerce store) that sold tactical bags and mountaineering equipment. (2017)
• Began an online freelancing career out of blog content copywriting. (2012)
Where will you be in one year? (a sample growth trajectory)
Regular trajectory
Month 1
Month 2
Month 3
Month 4
What milestones will we hit together?
• Industry average:
2.5% growth MoM
(Source)
• Newsletter Nerd:
20% growth MoM
How My Previous Clients Appreciated My ‘Work Ethics and Attitude’
Not 100% convinced?
I have the templates ready and your FREE executable strategy is just a message away…
‘The 4 Automation Email Series’
All are drafted and ready to be published.
Click here for your free content :)
BONUS:
The Rainmaker Email Campaigns
RAINMAKER CAMPAIGNS are "time-sensitive" events designed to bring in cold hard 💰💲.
The Rainmaker Email Campaigns are launched occasionally to take advantage of holidays like Black Friday and Christmas (when shoppers are ready and expected to buy stuff) to drive in sales.
Feel free to use it as you wish. ;)
Interested in taking the next steps?
Email me:
mgerardrubio@gmail.com
or message on WhatsApp:
+971585879914